Lifestyle Marketing Photography
  • Shoot type

    Lifestyle marketing photography. Showing products in action in real life situations.

  • Client

    Fioriblu – a luxury Italian leather startup company producing handbags, gloves, wallets and belts.

  • Client goals

    To create a library of lifestyle marketing images in line with the company’s brand character. Images required for multiple uses across all marketing channels.

  • Client needs

    To source a model and multiple locations for a day’s shoot with an Italian feel…. in Edinburgh. And produce a wide range of lifestyle images covering the Fioriblu product range.

What the client said:

“Working with Ash was an absolute pleasure. This was our first ever photo shoot and he was calming and reassuring throughout the planning stages and on the day. The brief was to create a sunny, Italian, colourful “dolce vita” feel to the pictures which were to be taken in Edinburgh. We discussed in detail how we might achieve our vision and Ash was helpful in giving us an idea of what might work. We wanted to shoot outdoors which can be testing with the Scottish weather and so we built a little flexibility into our plans (an alternative date and a couple of indoor locations). Luckily the weather behaved and we had the sunniest day of the month.

 We needed a large range of pictures, for the website, as well as marketing materials such as postcards and product swing tags. We agreed with Ash in advance the types of images we needed and he certainly gave us plenty of choice. We loved so many of them that we did struggle to choose our most favourite! We selected from images in low resolution any that we might possibly use and  then we were able to download our chosen ones in high resolution. They even looked fantastic on large poster display stands.

Ash was friendly and efficient. We were delighted with the results and felt that he had really understood and produced what we wanted. Next time we would love to take him to shoot on location in Florence!”

Heni Gimlette, Fioriblu

Examples of the work